The Best Creative Starts With Why
You Don’t Just Build Brands — You Build Belief.
Storytelling is our oldest tool, and still our most powerful. At the centre of it all — emotion. If your brand can move someone, you’re halfway there.
Creative Leader. Strategic Thinker. Brand Storyteller. Culture Builder.
I’m Eugene Bredenkamp — a creative director and strategic thinker who believes great brands aren’t built by trends, but by truth. With over two decades of experience across design, strategy, and leadership, I help brands find their purpose, tell their stories, and create work that people actually feel something for. I don’t just chase results — I build the culture, clarity, and creative fire that makes those results possible. If it doesn’t move people, it doesn’t move me. Simple as that.
Brands have superpowers governments don’t: they listen, they move, they unite.
I help brands speak like humans. I help humans see themselves in the brands they love. And I help turn those feelings into communities — where customers become advocates, and relationships outlast transactions.
Work That Connects
Work That Connects
Work that blends tradition with modern relevance. Whether it’s refreshing brand legacies or building something from scratch, I create for real people — not personas.
That means design with soul, messaging with resonance, and photography that feels like life. Not just aesthetics for aesthetics’ sake — but creative work that lives in people’s homes, hearts and memories.
Campaigns
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Hobolite
Share your light
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Siya Kolisi x BOS Ice Tea
Brewing magic
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Rethink CBD
Out of bliss?
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Alvi's Drift
Taste What’s Possible
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Amajoya: Signature Range
Candy with couture energy
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Deposita: Protect What you Can
The smart way to do business
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Amajoya: Toffee Range
The way joy feels
Branding
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![An image of The Cultural Center.]()
Deposita
Not just rebranded—repositioned
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![An image of Greenspacing.]()
Emoyo
The future of health is human
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Alvi's Drift Wine Estate
Yesterday’s legacy, today’s taste.
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Knysna Yacht Company
KYC wasn’t selling yachts. It was selling a perspective
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GovChat
Trust isn’t given — it’s earned
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Amoil
A legacy built on South African shores
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IFSA Private Equity
Success through culture
UI / UX
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IFSA Private Equity
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Alvi's Drift
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Knysna Yacht Company
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Amajoya
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Amoil
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Deposita
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Emoyo
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Rockwood Conservation
Great Work Isn’t Seen — It’s Felt
Let’s create something that moves people — and makes your brand unforgettable.
Reach out, say hi, or drop me a line. I'm always open to new conversations, collaborations, and challenges.