Surprisingly good. Everyday easy. Always Alvi's.
Albertus Viljoen. A man with a vision. A wine with a purpose.
This Spring, we’re putting the spotlight back where it belongs, on a range that overdelivers, every single time.
Brief: Reignite love for the Signature Range, a collection of seriously good wines that have quietly been the everyday heroes of the Alvi’s Drift portfolio. The campaign must boost visibility, connect emotionally, and position the wines as go-to Spring staples.
Insight: Wine drinkers, from entry-level to aficionados, often chase trends, prices, or prestige. But when it comes to what’s actually on the table mid-week, shared with friends, or poured with a quick Spring lunch, they want something they trust to just be good. Without fuss. Without fail.
The Execution: We gave the Signature Range a seasonal reset ,clean, confident, and blooming with Spring energy.
The design is light, the tone is easy, and the quality speaks for itself. Paired with fresh florals and subtle movement, the visuals invite everyday enjoyment without ever compromising on taste. This is wine that shows up, for Spring lunches, Tuesday dinners, and everything in between.
Fancy enough to impress. Easy enough to drink.
