Two wines. Two women. One bold brand.
Two wines. Two women. One bold brand.
South Africa
With Cap Classique and Sparkling Wine, Alvi’s Drift created a celebration for every kind of woman—whether it’s a toast to blazing trails or a simple cheers to everyday joy.
This campaign redefined what it means to celebrate: not just the big wins, but the quiet triumphs too..
Brief: Reposition two product lines—Alvi’s Drift Cap Classique and Sparkling Wine—as separate, distinct offerings with different occasions, tone, and price points. Build awareness around their individual identities while reinforcing Alvi’s Drift’s premium, award-winning quality at accessible prices. Drive education, visibility, and brand love—especially among the female Black South African market.
Idea: Celebration has shifted. Since the pandemic, people are no longer saving the champagne for “someday.” They're celebrating today—for being here, for what they’ve built, for who they’ve become. And for women blazing trails or simply embracing joy, the right wine doesn’t need to wait for a milestone..
Execution: ✨ Sparkling Wine – “Elevate Every Moment”
This range celebrated the women who know that joy lives in the now. Whether it’s a spontaneous girls’ night or a quiet win at home, Sparkling was positioned as a companion to the everyday.
With upbeat, relatable videos and gift packs sent to micro-influencers, we captured the joy of ordinary days made magical.
We encouraged women to celebrate who they are, without the pressure of perfection. Because with the right bottle, even the small stuff sparkles.
Visual style: Fresh, fun, vibrant. With a palette of light greens, yellows, and bright tones, this identity felt playful, accessible, and full of life.
Execution: 🥂 Cap Classique – “Celebrate Your Life Well Lived”
This range was crafted for the bold achievers—the women who’ve put in the work, made the choices, and now raise a glass to a life that reflects their resilience.
We partnered with Ofentse Pitse, South Africa’s first Black female conductor, to tell a story of relentless dedication and refined success. Through film and content, we celebrated her path—and by extension, those of countless women breaking barriers with elegance and authenticity.
Influencer stories added depth, inviting real women to share their versions of “a life well lived,” sparking an empowered community of inspiration, pride, and connection.
Visual style: Moody, sophisticated, and minimalist. Gold accents and deep hues echoed the premium tone and craftsmanship of Cap Classique.
