Unleash the voyager is you.

KYC wasn’t selling yachts. It was selling a perspective

South Africa

More than a boat, it’s a hand-crafted invitation to untie from the ordinary. We repositioned Knysna Yacht Company not as a yacht builder from the tip of Africa—but as a launchpad for a select few bold enough to chart their own course, and call the sea their home.

The Challenge

Despite its world-class craftsmanship and award-winning design, Knysna Yacht Company was largely perceived by international audiences as a lesser, more affordable yacht manufacturer from a developing nation. Their South African origins, rather than being seen as a badge of heritage and soul, were misunderstood as a compromise in quality. With growing global ambitions and a fiercely loyal client base of seasoned sailors, KYC needed a new identity—one that could reposition them not just as builders of yachts, but as crafters of floating freedom.

The Insight

For a rare kind of person, life on land just isn’t enough. These are the adventurers who’ve done the expected—built a home, raised a family, followed the rules—and are now ready to rewrite their story. They aren’t just buying a boat. They’re reclaiming their autonomy. They’re choosing sunrises at sea over suburban mornings. The insight was simple, yet powerful: KYC wasn’t selling yachts. It was selling a perspective—crafted for those bold enough to say yes to the unknown.

The Execution

We redefined Knysna Yacht Company as a globally competitive brand for elite adventurers—those ready to unmoor from the expected and embrace life as an endless voyage. Our new brand positioning celebrated KYC’s roots in Knysna, a coastal town with a rich nautical history and a dramatic, storied entrance through two ancient sea-carved cliffs. The brand no longer shied away from its South African origin—instead, it leaned into it as a source of character, authenticity, and quiet strength.

The visual identity captured the spirit of the ocean in motion. Our logo reimagined the Knysna Seahorse—found only in this region—not as delicate, but as a symbol of graceful strength, capable of navigating calm and chaos alike. It nodded both to marine elegance and the term "horsepower," symbolizing performance and capability. The color palette took cues from the depths and brilliance of the ocean—deep blues paired with coral-inspired accents, evoking both the mystery of the sea and the vibrancy of life untethered.

Our imagery reflected a life lived beyond the horizon. No land in sight. Just golden hours, open water, and limitless possibility. Every shot conveyed the raw beauty of life at sea—not as a vacation, but as a bold way of being. We showed not just yachts, but floating homes where luxury met liberation.

The tagline, “Unless the voyager is you,” anchored it all. A line that spoke directly to the hearts of those yearning to leave the shore behind—not for escape, but for something more honest, more alive, and entirely their own.

It’s not a yacht, it’s a vantage point.

  • An image of Greenspacing.

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  • An image of Greenspacing.

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  • An image of Greenspacing.

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