Hobolite – “Share Your Light”
When we share our light, we illuminate the path for others to follow.
International
When creators are empowered, the world gets brighter. “Share Your Light” wasn’t just a campaign for the Hobolite Avant Max—it was a call to creators to illuminate their world, inspire their community, and break new ground.
Brief: Build awareness around the Hobolite Avant Max and the Harlowe rebrand, positioning the product as a tool of empowerment for modern creators. Drive connection, increase brand affinity among Gen Z and independent creators, and spark product-driven buzz that leads to conversation, trust, and sales.
Insight: Today’s creators don’t follow trends—they set them. They don’t look to brands for inspiration—they look to their communities. In a space where authenticity matters most, trust isn’t bought—it’s built through shared values, visibility, and real creative freedom.
Execution: We launched “Share Your Light”—a campaign rooted in the belief that creativity, when shared, becomes contagious. We handed the Avant Max to select photographers and filmmakers and challenged them to push the boundaries of what creative lighting can look like.
Their work became the foundation of a bold digital gallery space—designed not just to showcase their work, but to elevate it. The visual language echoed the form of our lights—circular, focused, strong—placing the creators as the heroes and the product as their enabler.
In doing so, Hobolite became more than a lighting tool—it became a metaphor for possibility. The campaign sparked a groundswell of community conversation, content creation, and cross-platform buzz, establishing Hobolite as a brand built with creators, not just for them.
