ErgoTherapy
Ergotherapy Rebrand –
Movement, Reimagined
South Africa
Ergotherapy has always stood for more than just office furniture — it's a brand that champions the way we move, live, and thrive. In reimagining their identity, our goal was to honour their mission of reducing pain and improving well-being through ergonomic innovation, while injecting a renewed sense of humanity and energy into the brand.
Rooted in the science of movement, Ergotherapy’s chairs are designed to work with the body, not against it — a response to the modern reality that humans spend the majority of their lives seated. With this rebrand, we leaned into that truth and positioned Ergotherapy as a future-facing brand that combines physiotherapist-led insight with cutting-edge design.
Visually, the updated identity introduces a vibrant, modern colour palette and a dynamic gradient band — a key design element that speaks to the idea of continuous motion and flow. This, paired with more human-centric storytelling and a refined tech-inspired aesthetic, elevates Ergotherapy beyond "just another chair brand" into a wellness-driven movement leader.
This rebrand reflects a seamless balance between human need and intelligent design — helping people feel better, work smarter, and live happier.