Govchat

2024

South Africa

Fiestas was undergoing a rebrand as well as brand strategy. We needed to look at their chip product and align it better with our South African audience. The logo as well as packaging needed a refresh. We were also introducing a new addition to the range within the Fiestas family: corn nibs. Our challenge was to elevate the brand with our vibrant audience and create a visual look and feel that could translate across both the Corn Chips as well as Corn Nibs product ranges.